BtoC Kaviar Mailing List
Kaviar direction

Kaviar carried out a market research on consumption in order to analyze the most appropriated products and services for them :

A few examples of results :

• 52% will invest in real estate or saving
  
  
• 53% intend to carry out large capital expenditures
  
  
• 72% buy with direct response marketing
  
  
• 75% are connected to the web
  
  
• 85% make charity donations
  
  
• 90% have 2 cars
  
  
• 92% are owners of their main residence and 35% of their second home
  
  
• 95% read the press each day